Brand package
Everything you need to show ENRJI correctly: logos, colours, type, illustration and tone of voice. Press and stockists are welcome to use these assets to refer to ENRJI.
01 / Logo
The marks
- Keep clear space around the wordmark equal to the height of the letter "E".
- Minimum width: 80 px on screen, 20 mm in print.
- Use the wordmark in Chocolate on light backgrounds and Cream on dark ones.
02 / Colour
Brown & cream
Tap a swatch to copy its hex code.
Aa
Founders Grotesk Condensed
Headlines, always uppercase, tight leading (0.9). Medium weight.
Aa
Helvetica Neue / Arial
Body copy at 17 to 19 px with 1.55 line height. Bold uppercase with wide tracking for labels and eyebrows.
03 / Illustration
Rock-art figures
Flat, single-colour hunters, dogs and the spiral sun. Always orange on a flavour colour. Never add gradients, outlines or 3D effects to the figures.
04 / Voice
How ENRJI talks
Do
- Short, punchy lines: "Small candy. Big kick."
- Plain facts about caffeine and ingredients.
- Warm, confident, a little playful.
Don't
- Promise health or performance benefits.
- Market to children or students under 18.
- Stretch, recolour or rotate the logo.