Designing the ENRJI stick pack

01The brief

A stick pack is one of the smallest canvases in packaging. ENRJI's needed to carry a brand name, a flavour, a vegetarian mark, a caffeine warning and enough personality that someone would pick it out of a jar on a counter. All of that on a strip roughly the width of a finger.

02The idea: the oldest energy story

Energy is about movement, and some of the oldest pictures of movement are rock paintings: hunters with bows, running animals, the sun overhead. India has some of the most famous examples at Bhimbetka in Madhya Pradesh. That visual language became the heart of ENRJI's packs: orange stick-figure hunters and dogs mid-chase, under a spiral sun.

03Why it works at small sizes

• Flat shapes print cleanly on metallised film, without fine detail getting lost.
• Single colour keeps the figures legible against dark and light flavour backgrounds.
• Silhouettes read from a distance, so the pack is recognisable before the text is.

04The wordmark

ENRJI's name is hand-lettered with a brush, drawn tall and narrow so it can run vertically up a stick pack. The rough edges echo the rock-art figures, so the logo and illustration feel like one piece.

05One system, many packs

The same parts rearrange across the 4 g stick, the box of 10 and the 8 g horizontal wrapper. Only the background colour changes by flavour: near-black for Dark, cream for Milk, red for Caramel. See the full breakdown in Design details and the colours in the Brand package.

Fin.